Archive for January, 2008
« Previous Entries[The Creative Process] - What to do when you have an idea.
Monday, January 28th, 2008Have you ever told someone that you work in publishing (or want to work in publishing), only to find yourself cornered by them later because they have an idea they think you need to turn into a story?
Have you ever had an idea of your own that you had to share with all of your [...]
[Resource of the Day] - The Library Book Market
Friday, January 25th, 2008Todd Allen is a pretty smart guy - he’s a media consultant and an adjunct professor who studies media at Columbia College Chicago. He’s also written a book on the business of webcomics called The Economics of Webcomics, 2nd Edition. I’ve read some of his work, and I respect what he has to say.
[Online Marketing] - 5 Quick Steps To An Inexpensive Product Website
Thursday, January 24th, 2008Interested in setting up an individual website for your product or product line, but you’re worried it’s too difficult and time-consuming? You’re in luck! Just follow these five easy steps and you’ll have a product website set up in no time… and for practically nothing!
[Resource of the Day] - 3 Golden Rules of Comic Book Retailing & Marketing
Thursday, January 24th, 2008Today’s resource is a bit of a departure, because instead of focusing on a single article, I’m going to offer you a link to a section on a blog run by Publisher’s Weekly called “The Beat.” It’s written by Heidi MacDonald, and it’s one of the sites that many independent creators frequent; sort of the [...]
[Journal] - I Guess I DO Know What I’m Talking About…
Thursday, January 24th, 2008As I’ve mentioned elsewhere on this blog, I’m a member of the American Marketing Association. This year, I entered the annual student case competition with a team from my school. The case involved McGraw-Hill Higher Education, a textbook publisher that’s trying to figure out how to enhance its presence on the web and make more [...]
[Marketing 101] - Why Selling Isn’t Enough
Thursday, January 24th, 2008I first got into marketing for the same reason that most people get into the field: I had a product that wasn’t selling as well as I wanted it to, and I wanted to find out what I could do to make it sell better. And for many people, that’s all that marketing really is.
But [...]
[Resource of the Day] - Make Marketing a Core Business Strategy
Tuesday, January 15th, 2008Marketing is much more than just sales and advertising — it’s a vital part of any business strategy. Today’s article gets into the “why” of marketing, and my notes add some of my own thoughts on this vital business process.
[Resource of the Day] - Publishing Industry Glossary
Sunday, January 13th, 2008As I’ve written my business plan for Army Ant Publishing, I’ve done extensive research on the world of publishing. Here is an article I found useful:
Publishing Industry Glossary by RJ Communications.
Have you ever come across a term describing publishing that you didn’t know, or weren’t sure you entirely understood? I know I did when I [...]
[Resource of the Day] - Children’s Book Writing FAQ
Sunday, January 13th, 2008Interested in writing children’s books? It’s not as easy as it seems! Fortunately, there’s a society out there for those who choose to write and illustrate books for children, and they’ve got a great FAQ with a lot of good, relevant information about the process…
[Resource of the Day] - A Look At Comics On the Web
Sunday, January 13th, 2008Now, here’s an interesting article. Scott Rosenberg, the former founder of Malibu Comics recently bought DrunkDuck.com (a webcomics portal) because he wants to help pioneer the concept of comics on the web. Take a look…
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