Have you ever told someone that you work in publishing (or want to work in publishing), only to find yourself cornered by them later because they have an idea they think you need to turn into a story?
Have you ever had an idea of your own that you had to share with all of your friends because you weren’t sure if it was any good?
Have you ever realized that you have far more ideas for projects than you could ever hope to develop?
Most people don’t get into the business of publishing for the money — they do it for the satisfaction of creating something cool. And whether you’re writing and/or publishing fiction, non-fiction, screenplays, plays, comic books, songs or articles, there’s something immensely satisfying about turning an idea into something from an idea into a tangible product.
But did you ever realize that one of the biggest mistakes creative people make is to talk about their ideas too often, to too many people?
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Todd Allen is a pretty smart guy – he’s a media consultant and an adjunct professor who studies media at Columbia College Chicago. He’s also written a book on the business of webcomics called The Economics of Webcomics, 2nd Edition. I’ve read some of his work, and I respect what he has to say.
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Interested in setting up an individual website for your product or product line, but you’re worried it’s too difficult and time-consuming? You’re in luck! Just follow these five easy steps and you’ll have a product website set up in no time… and for practically nothing!
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Tags: cheap, ecommerce, Marketing 101, online, Paypal, publishing, web development, website, wordpress
Articles, Online Marketing | SeanJJordan | 
January 24, 2008 11:55 pm | 
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Today’s resource is a bit of a departure, because instead of focusing on a single article, I’m going to offer you a link to a section on a blog run by Publisher’s Weekly called “The Beat.” It’s written by Heidi MacDonald, and it’s one of the sites that many independent creators frequent; sort of the Boing Boing for the comic book set.
The section is called “Retailing & Marketing,” and it’s loaded with useful articles about the comic book marketplace. If you’re even thinking about getting into the comic book industry, you need to read this section regularly.
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As I’ve mentioned elsewhere on this blog, I’m a member of the American Marketing Association. This year, I entered the annual student case competition with a team from my school. The case involved McGraw-Hill Higher Education, a textbook publisher that’s trying to figure out how to enhance its presence on the web and make more sales directly to students.
My team met weekly, and I was able to put my knowledge of publishing to great use. We shaped a great concept for an online marketplace that would even allow McGraw-Hill to take advantage of used book buying and selling without incurring any inventory costs, and we backed it up with a campus consumer program to make sure the website would be well-used. I took our notes and wrote up the bulk of the proposal, made some corrections with the input from the team, handed it over to our team leader, and went on a cruise, promptly putting the case competition out of my mind.
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I first got into marketing for the same reason that most people get into the field: I had a product that wasn’t selling as well as I wanted it to, and I wanted to find out what I could do to make it sell better. And for many people, that’s all that marketing really is.
But that concept of marketing, generally known as the “Selling Concept,” is outdated in today’s marketplace. And while sales are an important part of the marketing process, they’re only part of the whole, and publishers who rely on sales tactics are missing out on the bigger picture…
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Marketing is much more than just sales and advertising — it’s a vital part of any business strategy. Today’s article gets into the “why” of marketing, and my notes add some of my own thoughts on this vital business process.
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As I’ve written my business plan for Army Ant Publishing, I’ve done extensive research on the world of publishing. Here is an article I found useful:
Publishing Industry Glossary by RJ Communications.
Have you ever come across a term describing publishing that you didn’t know, or weren’t sure you entirely understood? I know I did when I started researching the publishing industry, especially when it came to understanding printing.
Fortunately, I found a great glossary of terms, many of which I would not have been able to figure out for myself without asking someone….
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Interested in writing children’s books? It’s not as easy as it seems! Fortunately, there’s a society out there for those who choose to write and illustrate books for children, and they’ve got a great FAQ with a lot of good, relevant information about the process…
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Now, here’s an interesting article. Scott Rosenberg, the former founder of Malibu Comics recently bought DrunkDuck.com (a webcomics portal) because he wants to help pioneer the concept of comics on the web. Take a look…
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