Archive for May, 2008
« Previous Entries[Comic Book Publishing] - The Business Side of Comics
Thursday, May 29th, 2008Have you ever thought about creating your own comic book?
If my experiences in the industry reflect the population as a whole, I’d guess that hundreds of thousands of people have. And many of them have actually attempted to do it, whether they’ve created an amateur book to print at Kinko’s or gone through the process [...]
[Resource of the Day] - 5 Things Wrong With Comic Books Today
Wednesday, May 28th, 2008Today’s article: Comicscape: 5 Problems With American Comics
by: Kurt Amacker
via: Mania.com
I just noticed this well-written little article today, and I think it does a great job of summarizing the problems that today’s comic book industry is facing. And though I’m going to touch on the author’s views here, I’ll be adding a full original article [...]
[Marketing 101] - Developing a Marketing Strategy
Wednesday, May 14th, 2008As I’ve researched the publishing industry over the last year, I’ve been struck by two things:
1) Manuscripts being developed into books are typically given a long lead time - often 12 to 18 months - for “marketing” purposes.
2) Most of the “marketing” being done in the publishing industry seems to be lacking when it comes [...]
[Resource of the Day] - Working With Sales Reps
Tuesday, May 13th, 2008Today’s Article: “The Rep Route to Nontraditional Sales”
by Linda Carlson
via Publisher’s Marketing Association
As I said in Sunday’s article, one of the smartest things you can do as a small publisher is to look for a variety of channels in which to sell your product. In the article, I recommended finding four phases for your initial [...]
[Resource of the Day] - Is it a Good Idea to Call Yourself a “Self-Publisher” These Days?
Monday, May 12th, 2008Today’s Article: “The New-and Disimproved-Meaning of ‘Self-Publishing’”
by Norma Lehmeier Hartie
via Publisher’s Marketing Association
I’ve railed before about how the word “marketing” has been misappropriated by pyramid schemes and sales scams to give my profession a bad name. It drives me crazy, especially when I’m searching the want ads. But something similar has been going on in [...]
[Marketing 101] - Beyond the Bookstores: Finding New Sales Channels
Sunday, May 11th, 2008Over the last year, I’ve spent a lot of time researching the publishing industry and trying to figure out how I can make my own products successful once they launch. There’s a steep learning curve in the world of publishing, and it’s clear that most of the people who get into this game don’t stick [...]
[Resource of the Day] - Five Elements of a Press Release
Sunday, May 11th, 2008Today’s Article: “Five Pieces of the Press Release Puzzle”
by Marsha Friedman
via Publisher’s Marketing Association
I wrote an article the other day about how to write a press release, but I thought it’d be good to offer an outside article about the topic as well to give a slightly different perspective on writing this crucial piece of [...]
[Resource of the Day] - A Publicity Timeline
Saturday, May 10th, 2008Today’s Article: “Get Booksellers on Board with Publicity and Marketing Plans”
by Elisabeth Malzahn and Jen Wisnowski
via Publisher’s Marketing Association
From the day a book is signed by a major trade publisher, there is usually a 12-18 month gap between the sale of a manuscript and the release of the book. To anyone outside the industry, this [...]
[Marketing 101] - 10 Tips For Distributing a Press Release
Thursday, May 8th, 2008So, you’ve written a press release, and you’re ready to get it out to the public. But you don’t have a lot of media contacts, and you’re not sure who’s going to pick up your news. What’s a small publisher to do?
First, you need to consider how you want to put your releases out. I’d [...]
[Marketing 101] - How to Write a Press Release
Wednesday, May 7th, 2008If you’re thinking about launching a product, chances are good you’ve considered putting out a press release - a simple little announcement intended for members of the press to pick up and use as the basis of a story. But unless you’ve got a background in marketing or journalism, chances are good that you [...]
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