Resource of the Day
« Previous Entries[Resource of the Day] - Comics About Presidential Candidates? It’s Happening!
Sunday, August 3rd, 2008Article: Presidental Candidates get the Comic Book Treatment
by: David Twiddy, Associated Press
Source: The Morning Call
IDW is one sharp publisher. They’ve carved a nice niche out in the comic book industry by producing primarily licensed books based on television shows, video games, and films. They picked up the Transformers license when Dreamwave dropped it a few [...]
[Resource of the Day] - Should Publishers “Go Green”? Or is it Just a Smokescreen?
Friday, August 1st, 2008Article: As Environmentalism Grows, Online Publishers Go Green
By: Bob Tedeschi
Source: The New York Times
“Going green” is one of the latest trends in the business world — in the face of a recession, focusing on reusing and recycling just sounds like the right thing to do to most people, and many businesses are taking advantage [...]
[Resource of the Day] - How To Sell Christian Books
Thursday, July 17th, 2008Today’s Article: Selling Books to the Christian Market
By: Bette Filley
Via: Independent Book Publishers Association
Believe it or not, my entire journey into the world of comic books and publishing began with a Christian comics-themed message board on Yahoo! Groups. There was a time when I was very serious about Christianity, and I wanted to produce books [...]
[Resource of the Day] - Is a Creative Commons License Practical For a Publisher?
Wednesday, July 16th, 2008Copyright law is complicated, and it’s really showing its signs of age now that the Internet is in common use. I have a copyright notice at the bottom of every page of this site that states that this material is covered by US copyright law, and that it may not be reproduced for any reason [...]
[Resource of the Day] - What the Law Says About Fan Fiction
Tuesday, July 15th, 2008Article: Friction Over Fan Fiction: Is This Burgeoning Art Form Legal?
by Grace Westcott
Source: Literary Review of Canada Online
Unlike a lot of folks in the comic book industry, I’ve never been a big fan of fan fiction — writings by fans that take place in an established universe with established characters. But I’m not necessarily sympathetic [...]
[Resource of the Day] - Can Giving Away Ebooks Boost Sales of Print Books?
Monday, July 14th, 2008Today’s Article: Neil Gaiman: Giving Away Ebooks Sold My Print Books
By: Cory Doctorow
Source: BoingBoing
I saw this piece on BoingBoing, but go ahead and check out Neil Gaiman’s blog as well to read more about this story. Basically, Neil Gaiman’s publisher, Harper Collins, decided to give away free ebook editions of American Gods via software called [...]
[Resource of the Day] - Why We Buy
Sunday, July 13th, 2008Book: Why We Buy: The Science Of Shopping
by: Paco Underhill
Website: http://www.envirosell.com/
My recent article on consumer behavior has led me to start reading through some books on the subject. And while this might not seem to be an extremely important topic for a small publisher to consider, I’d suggest that understanding the way consumers examine products [...]
[Resource of the Day] - Why Cartoony Doesn’t Cut It For Kids
Saturday, July 12th, 2008It might surprise you to know that from the ages of 8-12, most kids prefer photographs to comics, live-action television to cartoons, and non-fiction books to fiction books.
It surprised me when I first learned about it during my research for Army Ant Publishing. And I found out about it in the worst possible way, too [...]
[Resource of the Day] — The Changing Consumer
Monday, July 7th, 2008Today’s article: The Changing Face of the U.S. Consumer
by Peter Francese
Source: Advertising Age.com
The other day, I posted up an article about rethinking WHY consumers buy. Today, I want to offer an article that talks about who these consumers are.
One of my frustrations in dealing with many small publishers is that they create products without deciding [...]
[Resource of the Day] - Rethinking Consumer Behavior
Sunday, July 6th, 2008This summer, I’m finishing my undergraduate degree in Business Administration (with an emphasis on Marketing) and preparing myself for graduate school, where I’ll be working towards my Master in Marketing Research (MMR) degree. I actually only needed to take three classes this summer to get enough credits to move on, but I decided to add [...]
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