Promotion is one of the most important aspects of marketing a product, but it’s not as hard as it sounds. In fact, with the help of the internet, promotion has never been easier.
Since I was so hard on the topic of advertising yesterday, I thought I’d follow up with a positive piece. So, here are five free ways you can promote your products on the web — all without leaving home.
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I call advertising “The Wishing Well,” because they have a big similarity: both require you to throw money into the unknown and wish for a favorable outcome. Both generate about the same results, too.
“What?” you may be asking. “Are you saying advertising is a waste of money?”
I absolutely am. But I have some good reasons for doing so, I promise. So hear me out — I have a feeling that, but the end of the article, you’ll find yourself questioning the whole idea of advertising as well!
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Have you ever heard the phrase “marketing mix”?
When I first heard this phrase, I thought it referred to something like the way a product was being promoted, like the proportion between media reviews, website promotion, direct mail coupons and advertising, or something along those lines.
As it turns out, that’s only part of the story.
The phrase “marketing mix” refers to the four areas of marketing that businesses use; four words that start with P. And every one of them is essential if you want to realize any of the P that results: profit…
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Middlemen. Jobbers. Bandits. Parasites. These are all names commonly used to described marketing intermediaries, the companies who go between the manufacturer and the consumer to help distribute product. These are the people who buy product at a low price and sell it to another party at a profit.
Many people accuse intermediaries of being unnecessary and of existing solely to jack up the price, but they actually play an important role in marketing, especially in publishing. If you’re a publisher, you’ll learn to love the middleman when you’re ready to go national — they’re vital to the selling process!
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Do you, like most people, associate the field of marketing with either selling or advertising?
I know I did, at least until I started investigating the world of marketing and learning more about the topic. Marketing is something that affects every aspect of a company’s operations, and it involves far more than just trying to make a few extra sales.
So here’s a basic introduction to the world of marketing that will help you as you develop a marketing plan for your publishing business. Enjoy!
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Articles, Marketing 101 | SeanJJordan | 
July 27, 2007 3:15 am | 
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