Todd Allen is a pretty smart guy – he’s a media consultant and an adjunct professor who studies media at Columbia College Chicago. He’s also written a book on the business of webcomics called The Economics of Webcomics, 2nd Edition. I’ve read some of his work, and I respect what he has to say.
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As I’ve mentioned elsewhere on this blog, I’m a member of the American Marketing Association. This year, I entered the annual student case competition with a team from my school. The case involved McGraw-Hill Higher Education, a textbook publisher that’s trying to figure out how to enhance its presence on the web and make more sales directly to students.
My team met weekly, and I was able to put my knowledge of publishing to great use. We shaped a great concept for an online marketplace that would even allow McGraw-Hill to take advantage of used book buying and selling without incurring any inventory costs, and we backed it up with a campus consumer program to make sure the website would be well-used. I took our notes and wrote up the bulk of the proposal, made some corrections with the input from the team, handed it over to our team leader, and went on a cruise, promptly putting the case competition out of my mind.
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Articles, Resource of the Day | SeanJJordan | 
January 25, 2008 12:37 am | 
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