[Journal] – I Guess I DO Know What I’m Talking About…

As I’ve mentioned elsewhere on this blog, I’m a member of the American Marketing Association. This year, I entered the annual student case competition with a team from my school. The case involved McGraw-Hill Higher Education, a textbook publisher that’s trying to figure out how to enhance its presence on the web and make more sales directly to students.

My team met weekly, and I was able to put my knowledge of publishing to great use. We shaped a great concept for an online marketplace that would even allow McGraw-Hill to take advantage of used book buying and selling without incurring any inventory costs, and we backed it up with a campus consumer program to make sure the website would be well-used. I took our notes and wrote up the bulk of the proposal, made some corrections with the input from the team, handed it over to our team leader, and went on a cruise, promptly putting the case competition out of my mind.

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