[Marketing 101] – Why Selling Isn’t Enough

I first got into marketing for the same reason that most people get into the field: I had a product that wasn’t selling as well as I wanted it to, and I wanted to find out what I could do to make it sell better. And for many people, that’s all that marketing really is.

But that concept of marketing, generally known as the “Selling Concept,” is outdated in today’s marketplace. And while sales are an important part of the marketing process, they’re only part of the whole, and publishers who rely on sales tactics are missing out on the bigger picture…

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