Todd Allen is a pretty smart guy – he’s a media consultant and an adjunct professor who studies media at Columbia College Chicago. He’s also written a book on the business of webcomics called The Economics of Webcomics, 2nd Edition. I’ve read some of his work, and I respect what he has to say.
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Interested in setting up an individual website for your product or product line, but you’re worried it’s too difficult and time-consuming? You’re in luck! Just follow these five easy steps and you’ll have a product website set up in no time… and for practically nothing!
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Tags: cheap, ecommerce, Marketing 101, online, Paypal, publishing, web development, website, wordpress
Articles, Online Marketing | SeanJJordan | 
January 24, 2008 11:55 pm | 
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Marketing is much more than just sales and advertising — it’s a vital part of any business strategy. Today’s article gets into the “why” of marketing, and my notes add some of my own thoughts on this vital business process.
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Every day, I post up a new article that I’ve turned up in my research. Today’s article is from the Independent Book Publisher Association’s monthly newsletter, written by Cathi Stevenson, a book cover designer from bookcoverexpress.com.
Everyone knows the saying that “You can’t judge a book by its cover.” And yet all of us do. While some of us will make exceptions when we’re hunting for a specific title or author, most of the time, the cover is the first thing we use to judge whether or not we’re even interested in picking up a book. But believe it or not, it’s not just the artwork on the cover that affects our decision; it’s also the little details that our mind picks up subconsciously.
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