Marketing is much more than just sales and advertising — it’s a vital part of any business strategy. Today’s article gets into the “why” of marketing, and my notes add some of my own thoughts on this vital business process.
Tags: Marketing 101, publishing, resource of the day
Articles, Resource of the Day | SeanJJordan | 
January 15, 2008 12:26 am | 
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Everyone knows the saying that “You can’t judge a book by its cover.” And yet all of us do. While some of us will make exceptions when we’re hunting for a specific title or author, most of the time, the cover is the first thing we use to judge whether or not we’re even interested in picking up a book. But believe it or not, it’s not just the artwork on the cover that affects our decision; it’s also the little details that our mind picks up subconsciously.
Tags: book cover design, book design, publishing, resource of the day
Articles, Resource of the Day | SeanJJordan | January 13, 2008 11:34 pm | Comments (0)
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